Is it really not OKKK ?
Krispy Kreme doughnuts .. mmmmm.
But now the purveyors of these tasty treats are in deep, deep trouble. They've fired up the PR people:
“Krispy Kreme apologises unreservedly .. an internal investigation is currently underway.”
Wow. What have they done? Did someone sneeze into the mix? Is there horsemeat in the pink icing? Has an errant chef made love to a batch? Nah...
What they've done is far, far worse. Oh yes. They have "offended" some people. They referred to the Krispy Kreme Klub by its initials. Which are also - oh no - the initials of a racist organisation in America.
And someone, somewhere - in fact several people - have decided that the use of the letter 'K' is this way is "..inappropriate". Their feelings are hurt. They are - as fucking usual - "offended".
Dear god, fuckwits, get a fucking grip...
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