Let's hear what John Prescott has to say about day 2 - yes, sadly it's only day 2 - of the General Election campaign, on the Labour battlebus:
"..took the shortest route down the bumpiest A road I've ever been on - let me tell you, you really feel it in the back of a Transit.
OK, fair enough. Bit bumpy then. So, John, what did you do then? Who did you meet? What did you say to them? How's the campaign going? Do tell us more.
I'm sure Hague had no such problems as he flew over Scotland today looking down on Scots below.
Neither does Clegg on his two 42 seat coaches used by the Sultan of Brunei . Suede leather seats, I ask you!"
So can Labour stay away from the negative, don't-look-at-us-look-at-them approach?
No, probably not.