It appears that the Labour Party intend to take a leaf out of that his book, and do exactly the same. Party suicide. End of the road.
Well, how else can you explain the fact that Labour have announced that from now on, Gordon Brown will be a "a more visible presence" in their general election.
What? What the fuck? Broon is the main reason the whole campaign's floundering in the first place, and the main reason that Labour stand no chance of victory.
He's got a personal popularity rating deeply in negative figures, sitting in the league tables just below Bernard Manning, and giving family butcher Fred West a good run for his money.
He is also completely, utterly incapable of interaction with other human beings. His manic fake grin would scare highly-trained police horses into bolting, for fuck's sake: imagine if he tried to kiss a baby?
When asked the simplest of questions he reels off enormous lists of irrelevant and largely false statistics: how's that going to go down on the doorstep when some old dear asks why her winter fuel allowance hasn't come through and has a huge list of imaginary investments in military equipment bellowed at her in a Scottish accent?
So surely, putting the man the most of the country loves to hate at the forefront of a failing campaign is a not-very-subtle way of raising the white flag, while simultaneously rummaging through the pockets for the cyanide capsules? Surely?
Or do they still think they can win this? Let's ask that most mindlessly loyal of Labourites, salad-dodging, toilet-breaking John Prescott, shall we? When asked on Radio 4 if thought Labour were currently on course to "storm ahead to a great victory", Prescott replied:
"No they're not - but you've got to fight for it.."
And if Prezza's given up, it's really is the end.
Pass the Labour Party that service revolver, would you?