The Advertising Standards Agency described how they had received nearly a thousand complaints about a series of recent adverts.
The offending adverts had presented predications as fact, made exaggerated claims, distorted the evidence and - cheap trick - had tried to instil fear in their audience.
Then the person ultimately responsible for these adverts was wheeled on. He was as evasive as you'd expect a person in that position to be. He grudgingly admitted that the adverts "might have been phrased better", but he was otherwise unapologetic. He firmly felt that he should be allowed to advertise in this way.
So who was this dodgy geezer? This peddler of untruths and distortion? Was it that irritating Irish git who has the dirt-cheap airline? Was it Richard Bloody Branson?
No, no. This wasn't a dodgy businessman, pushing goods and services that we don't want or need. Oh no.
It was none other than the Right Honourable Edward "Ed" Samuel Miliband, Secretary of State for Energy and Climate Change.
And he's not actually selling us anything in the traditional sense - we've got no fucking choice. He's just advertising why he's helped himself to our money, after the event. We paid for the adverts, and we'll pay for whatever Climate Change-related bollocks Ed wants us to.
And in spite of this slap on the wrist, Ed's not going to stop, either. He added that the Government would..
"..continue to provide public information about the dangers of climate change".
And of course, continue spending our money on it.
Time to change the Government, then.